A Logit Model of Brand Choice Calibrated on Scanner Data
نویسندگان
چکیده
منابع مشابه
A Logit Model of Brand Choice Calibrated on Scanner Data
Optical scanning of the Universal Product Code in supermarkets provides a new level of detail and completeness in household panel data and makes possible the construction of more comprehensive brand choice models than hitherto possible. A multinomial logit model calibrated on 32 weeks of purchases of regular ground coffee by 100 households shows high statistical significance for the explanatory...
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We consider a stylized dynamic pricing model in which a monopolist prices a product to a sequence of customers, who independently make purchasing decisions based on the price offered according to a logit choice model. The parameters of the logit model are unknown to the seller, whose objective is to determine a pricing policy that minimizes the regret, which is the expected difference between t...
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The A.C. Nielson household scanner panel is used to analyze factors affecting brand-size choices for spaghetti. These data link product purchases, which are scanned, with household demographics and market information on the store where purchased. A multinominal logit model and a nested logit model are specified and estimated. In addition to the effects of inventory and brand loyalty, the most i...
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ژورنال
عنوان ژورنال: Marketing Science
سال: 1983
ISSN: 0732-2399,1526-548X
DOI: 10.1287/mksc.2.3.203